There really is only one way to achieving a successful website and that is an effective, well thought out Call to Action.
Simply put, what is the one thing that you wish your clients to do when they visit your website.
At Scoosh we always look for this from the client, and keep it at the forefront of or minds continually while working with the client. We want their website to be a success too (not just look good!)
Your Call to Action forms the bedrock of your website and everything on your site should be focused on achieving it. You can have more than one Call to Action and some can be more important than others
So what is a Call to Action?
Here are a few Call to Action examples:
- Filling out your contact form or calling you to learn
more about your services
- Signing up for a free report or newsletter
- Buying a product
- Signing up for a trial
- Arranging for a salesman to call
- Signing up for a demo
- Attend a seminar
- make a booking
Some real world examples
Skype keeps it clear and is well designed. The message is simple, the call to action is obvious.
CIQUAL keep the message clear and concise, with two clear Calls to Action on the homepage.
Visit the Ciqual website.
Calnex also keep the message clear using Flash. With a clear call to action for a 'limited time offer'
Visit the Calnex website
Unfortunately, many web sites today are just designed to look good,
without giving much thought to the web sites primary goals or measures
of success. People searching for solutions, information and products
are goal orientated, and the easier and faster you can help them achieve
their goals the better.
What is the best way to set up a Call To Action for my web site?
Start by asking some simplequestions:
- What do I want my customer to do on my web site?
- What is the goal
of my web site?
- How can I help my customers achieve their goals with my Call to Action?
- How can I use Google Analytics to measure the effectiveness of my Call to Action?
- How can I improve my CTA for better results over time?
Once you have identified Calls to Action, review your existing website or your new website plans and ask your self if the website is delivering.
But having a Call to Action is not enough
Ensure that you have a process in place to deliver on your Call to Action.
In our view, having clear calls to action is really the only sure way to achieve a scussessful website. But don't take our word for it. The next time you are surfing the internet, look at those sites that are successful - you will always find clear, concise, easy to identfy calls to action