Scoosh Internet

Content Management System

A web-content-management system (WCMS or Web CMS) is used for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (e.g. HTML documents and their associated images).

A WCMS facilitates content creation, content control, editing, and many essential Web maintenance functions.

Usually the software provides authoring (and other) tools designed to allow users with little or no knowledge of programming languages or markup languages to create and manage content with relative ease of use.

Most systems use a database to store content, metadata, and/or artifacts that might be needed by the system.

Administration is typically done through browser-based interfaces, but some systems require the use of a fat client.

Unlike Web-site builders like Microsoft FrontPage or Adobe Dreamweaver, a WCMS allows non-technical users to make changes to an existing website with little or no training. A WCMS typically requires an experienced coder to set up and add features, but is primarily a Web-site maintenance tool for non-technical administrators.

There are many types of Content Management Systems available, SCOOSH have experience of a wide variety. 

We recommend the following:-

Please contact us if you have any questions about creating a content managed website.

 

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Today's Web Marketing Advice from Scoosh

Online Marketing - Build a successful website

There really is only one way to achieving a successful website and that is an effective, well thought out Call to Action.

Simply put, what is the one thing that you wish your clients to do when they visit your website.

At Scoosh we always look for this from the client, and keep it at the forefront of or minds continually while working with the client.  We want their website to be a success too (not just look good!)

Your Call to Action forms the bedrock of  your website and everything on your site should be focused on achieving it.  You can have more than one Call to Action and some can be more important than others

So what is a Call to Action?

Here are a few Call to Action examples:

  • Filling out your contact form or calling you to learn more about your services
  • Signing up for a free report or newsletter
  • Buying a product
  • Signing up for a trial
  • Arranging for a salesman to call
  • Signing up for a demo
  • Attend a seminar
  • make a booking

Some real world examples

Skype keeps it clear and is well designed. The message is simple, the call to action is obvious.

CIQUAL

CIQUAL keep the message clear and concise, with two clear Calls to Action on the homepage.

Visit the Ciqual website.

Calnex

Calnex also keep the message clear using Flash. With a clear call to action for a 'limited time offer'

Visit the Calnex website

Unfortunately, many web sites today are just designed to look good, without giving much thought to the web sites primary goals or measures of success. People searching for solutions, information and products are goal orientated, and the easier and faster you can help them achieve their goals the better.

What is the best way to set up a Call To Action for my web site?

Start by asking some simplequestions:

  • What do I want my customer to do on my web site?
  • What is the goal of my web site?
  • How can I help my customers achieve their goals with my Call to Action?
  • How can I use Google Analytics to measure the effectiveness of my Call to Action?
  • How can I improve my CTA for better results over time?

Once you have identified Calls to Action, review your existing website or your new website plans and ask your self if the website is delivering.

But having a Call to Action is not enough

Ensure that you have a process in place to deliver on your Call to Action.

In our view, having clear calls to action is really the only sure way to achieve a scussessful website. But don't take our word for it.  The next time you are surfing the internet, look at those sites that are successful - you will always find clear, concise, easy to identfy calls to action

Questions we are often get asked about web design...

Web Design

Scoosh are a Web Design Company based in Alloa, Stirling.  We have many clients in Stirling, Falkirk, Alloa and all over Central Scotland. We also have clients in Glasgow, Edinburgh, down south and abroad.

From the early days before the dot com bubble burst to latest buzzwords e.g Social Media, we have been involved in all aspects of Web Design and Web Development. 

We have experience of working with large companies hoping to be the next Facebook, to small and medium sized companies looking to maximise the internet's potential to grow their businesses. 

Whatever aspect of the web that interests you, we probably have a story to tell.

Sample of our wide range of clients