Get a return on your website investment.
How many visitors did your web site receive last week following your latest promotion?
Which pages are the most popular with your customers?
What was the most popular search term customers used to find your website?
If these questions have you searching for answers, you’re not alone.
Many companies simply don't know the answer to these questions and so do not know if their new website was value for money
The easy solution to this is Web Site Statistics Reporting and we recommend Google Analyticis.
At the very least Google Analytics will offer you the following plus a host of other great features:-
1. Which pages are most (or least) popular with your customers
Are customers coming to your web site’s home page, and then leaving? Google Analytics offer a summary of the most visited pages on your site as
well as the pages receiving the least amount of traffic. Knowing this
information can be an enormous help in revising your site’s content
in order to better meet the needs of your customers.
2. How customers are finding your site through the search engines
Google Analytics will show you the top search engines
that customers used to find your site, and, more importantly, which
keywords were used to find your site. This is a huge help in planning
your search engine marketing strategy.
3. Tracking online/offline promotions
Imagine that you have just launched a new product or service through
a large advertising campaign that includes direct mail. One of the ways
you can track the effectiveness of your mailer or promotion is to include a unique
web site address for prospects to learn more, such as www.yourcompany.com/promo123.
Using Google Analytics to track this lets you to monitor the number of customers visiting a specific web address to analyse the effectiveness of your campaign. Scoosh clients have used this to calculate the effectiveness of the following types of campaigns
- Yellow pages and yell.com ad
- Thomson local ads
- Local and Natiional Newspaper Ads
- Radio
- Specialist promotions including email marketing, leafleting, direct mailers
- Special offers in online shops
The list is endless.
4. Where your visitors are coming from
If you are marketing towards specific larger companies, you can often
see their company web address listed in your reports, which can help
you pinpoint where visitors are coming from to your site.
At Scoosh we include setting up Google Analytics with all website projects we develop.
How can Google Analytics Help My Business?