Scoosh Internet

Ten Rules to promote your business on Twitter

  1. Reply to others

    Become an expert in your field and provide information that is useful. Potential customers will recognise this and are more likely to do business with you.

  2. Remember you are a real person

    Post under your real name and the company's.  People respond to people rather than faceless companies.  It is OK to post about non-business related items but don't get too personal.

  3. Raise questions and highlight issues in your field

    This will encourage some interaction between you and your community

  4. Tweet on the go

    You do not have to be in the office.  There are applications that allow you to update your page from your iPhone or Blackberry

  5. Don't promote your business too much

    If you just post links to your site and don't say anything useful, or interesting - it really is just the equivalent of spam.  Plus you won't build a community.

  6. Save Time

    Set up a Feed from your Twitter Account to automatically update your website.

  7. You will be judged on the company you keep

    Be choosy about who you follow and who follows you.

  8. Consider Multiple Feeds

    Why stick to one Twitter Account.  If you have a business with different niches then create a community around them.

  9. Make your business easy to follow

    It is easy to create  a 'Follow Me' badge.  Add it to your website, business cards and email signatures.

  10. It's behind you

    Its very easy to update your Twitter Account background.  Why not add a promotion or useful information about your business.

 

The Client's View

Our Private Social Network allows interaction between tutors and students that has brought everyone on our courses together
Susan Grasekamp (The Centre of Therapy)

Scoosh Quick Tips

#3 Online Marketing

With all the faceless websites out there, build trust  and reduce the level of 'perceived risk' of potential clients by using your name in communications (email and newsletters).
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Today's Web Marketing Advice from Scoosh

How to Write effective Web Pages


Content is King

Carefully consider that each page on your website is an opportunity to capture or lose your audience. Too much text is difficult to read on a screen, visitors to a website tend to scan the screen and then decide to read. 

Use Clear Headings and Titles

Visitors decide whether to invest time reading your content after scanning the page. Keep headings concise, clear and pertinent.

End at the Beginning

Visitors to your website are impatient. Clearly indicate what the page is about in the first few lines.

Create a Strong Introduction

Create a strong introduction which summarises what the page is about.  This will determine if the visitor will read on.

Use Lists

Lists or bullet points are easier to read on a screen, than scanning left-to-right.  Keep them short and clear.

Write Clearly

The rule here is do not be wordy.  Keep things clear, but brief.  Make simple, succinct points.  Try to keep one idea per paragraph and remember this is not print - attention spans are shorter

Content Must be Relative to your  Audience

Know your audience, communicate with them, not at them. Play to people's and don't use technical words, unless you really have to, or you have a technical audience.

Don't assume your readers have been to certain pages of your website before others. With a growing dependence on search engines, visitors often arrive at a website two tiers down from the home page. Consider the visitor's point of view: If I knew nothing about this company or website, would I understand this page?

Specify Links with Style and Language

Links are another way visitors can scan your web pages as they stand out from normal text – or at least they should. Make sure your links differ in colour or style from other text on your website.

When creating a link, avoid the phrase 'click here' - use a meaningful phrase.

Proofread

The best method to proof read is to read your content out loud.

Web Design

Scoosh are a Web Design Company based in Alloa, Stirling.  We have many clients in Stirling, Falkirk, Alloa and all over Central Scotland. We also have clients in Glasgow, Edinburgh, down south and abroad.

From the early days before the dot com bubble burst to latest buzzwords e.g Social Media, we have been involved in all aspects of Web Design and Web Development. 

We have experience of working with large companies hoping to be the next Facebook, to small and medium sized companies looking to maximise the internet's potential to grow their businesses. 

Whatever aspect of the web that interests you, we probably have a story to tell.