Scoosh Web Design

Ten Rules to promote your business on Twitter

  1. Reply to others

    Become an expert in your field and provide information that is useful. Potential customers will recognise this and are more likely to do business with you.

  2. Remember you are a real person

    Post under your real name and the company's.  People respond to people rather than faceless companies.  It is OK to post about non-business related items but don't get too personal.

  3. Raise questions and highlight issues in your field

    This will encourage some interaction between you and your community

  4. Tweet on the go

    You do not have to be in the office.  There are applications that allow you to update your page from your iPhone or Blackberry

  5. Don't promote your business too much

    If you just post links to your site and don't say anything useful, or interesting - it really is just the equivalent of spam.  Plus you won't build a community.

  6. Save Time

    Set up a Feed from your Twitter Account to automatically update your website.

  7. You will be judged on the company you keep

    Be choosy about who you follow and who follows you.

  8. Consider Multiple Feeds

    Why stick to one Twitter Account.  If you have a business with different niches then create a community around them.

  9. Make your business easy to follow

    It is easy to create  a 'Follow Me' badge.  Add it to your website, business cards and email signatures.

  10. It's behind you

    Its very easy to update your Twitter Account background.  Why not add a promotion or useful information about your business.

 

The Client's View

We have seen rapid growth in our business since the launch of our new website. In particular our new understanding of Google Analytics has helped us understand how to maximise our audience and our sales.

John Miller (IKMS)

Scoosh Quick Tips

#4 Search Engine Optimisation

If you're using image names like 1234.jpg on your website, search engines will not identify the image.

Use descriptive image names instead. If your website contains an image of a silver iPod Classic, the image name 'silver-ipod-classic.jpg is better.
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