The following are some simple tips on creating Calls to Action on your website which we feel is the only true way to a successful website.
Create a propositionEssentially you are creating a problem and offering a solution. Draw your potential customer in with a solution to his/her problem.
Offer somethingA discount,free gift,download or product.
Keep your Call to Action SimpleDon't confuse. Less is more. Focus on creating a simple to understand message and make it easy to complete.
Not too manyBy all means have more than one call to action, but not too many. Keep it simple - don't want 'options paralysis.
Use active urgent languageLike the heartbeats you hear or quickening music that is used on shopping channels, use urgent language to encourage a decision:-
But before X date and get Y
Offers expires soon - buy now
For a short time only
Position your call to actionPosition your call to action clearly and use plenty of clear or white space,
Have a call to action on every pageIf your website visitor reaches a dead-end they may leave without responding to your call.
Make sure you deliverIt is absolutely essential that you deliver on the call to action.
It is worth spending time thinking through your Call to Action and work on simplifying it as much as you can.