Scoosh Web Design

The following are some simple tips on creating Calls to Action on your website which we feel is the only true way to a successful website.

1. Create a proposition

   Essentially you are creating a problem and offering a solution. Draw your potential customer in with a solution to his/her problem.
   

2. Offer something

   A discount,free gift,download or product.
   

3. Keep your Call to Action Simple

   Don't confuse. Less is more. Focus on creating a simple to understand message and make it easy to complete.
   

4. Not too many

   By all means have more than one call to action, but not too many.  Keep it simple - don't want 'options paralysis.

5. Use active urgent language

   Like the heartbeats you hear or quickening music that is used on shopping channels, use urgent language to encourage a decision:-
   Buy Now
   Register Today
   But before X date and get Y
   Subscribe Now
   Offers expires soon - buy now
   For a short time only
   

6. Position your call to action

   Position your call to action clearly and use plenty of clear or white space,

7. Have a call to action on every page

   If your website visitor reaches a dead-end they may leave without responding to your call.

8. Make sure you deliver

   It is absolutely essential that you deliver on the call to action.

It is worth spending time thinking through your Call to Action and work on simplifying it as much as you can.