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Web Design and Development

Web Design

Custom Website design that’s so smart, it’s simple.

The most effective websites on the Internet today are the ones that deliver outstanding customer experiences - whether it's by providing information, easy online shopping, or one-of-a-kind offerings.

These websites understand that the key to success is providing value to the customer. A valuable website blends established online conventions, emerging best practices, and proven marketing principles with:

High-end, custom web design
A clean and intuitive interface
Relevant and focused information, not marketing fluff.
Easy to read content layouts
Cross-browser compatibility
Simple and clear navigation

Value is not just about prices

It's about giving the user a reason to want to come back to your website for something they can't find anywhere else.

Scoosh is well-versed in creating custom websites that not only showcase your unique capabilities, but also make it easier for people to do business with you.

We like to think of it as designing with common sense.

Contact us today for a free quote or consultation for your web design or development project.

The Client's View

The advice and guidance provided by Scoosh allows a clean looking website to evolve and which will work across a large number of browsers and revisions

Malcolm Paterson (Calnex)

Scoosh Quick Tips

#7 Google Webmaster Tools

Verify your site with Google Webmaster Tools to learn about issues on your site which might affect search engine listing.

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Web Design

Today's Web Marketing Advice from Scoosh

Online Marketing - Build a successful website

There really is only one way to achieving a successful website and that is an effective, well thought out Call to Action.

Simply put, what is the one thing that you wish your clients to do when they visit your website.

At Scoosh we always look for this from the client, and keep it at the forefront of or minds continually while working with the client. We want their website to be a success too (not just look good!)

Your Call to Action forms the bedrock of your website and everything on your site should be focused on achieving it. You can have more than one Call to Action and some can be more important than others

So what is a Call to Action?

Here are a few Call to Action examples:

Filling out your contact form or calling you to learn more about your services
Signing up for a free report or newsletter
Buying a product
Signing up for a trial
Arranging for a salesman to call
Signing up for a demo
Attend a seminar
make a booking

Some real world examples

Skype keeps it clear and is well designed. The message is simple, the call to action is obvious.

CIQUAL

CIQUAL keep the message clear and concise, with two clear Calls to Action on the homepage.

Visit the Ciqual website.

Calnex

Calnex also keep the message clear using Flash. With a clear call to action for a 'limited time offer'

Visit the Calnex website

Unfortunately, many web sites today are just designed to look good, without giving much thought to the web sites primary goals or measures of success. People searching for solutions, information and products are goal orientated, and the easier and faster you can help them achieve their goals the better.

What is the best way to set up a Call To Action for my web site?

Start by asking some simplequestions:

What do I want my customer to do on my web site?
What is the goal of my web site?
How can I help my customers achieve their goals with my Call to Action?
How can I use Google Analytics to measure the effectiveness of my Call to Action?
How can I improve my CTA for better results over time?

Once you have identified Calls to Action, review your existing website or your new website plans and ask your self if the website is delivering.

But having a Call to Action is not enough

Ensure that you have a process in place to deliver on your Call to Action.

In our view, having clear calls to action is really the only sure way to achieve a scussessful website. But don't take our word for it. The next time you are surfing the internet, look at those sites that are successful - you will always find clear, concise, easy to identfy calls to action