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Clients we have worked with:

#7 Google Webmaster Tools

Verify your site with Google Webmaster Tools to learn about issues on your site which might affect search engine listing.

The Client's View

We have seen rapid growth in our business since the launch of our new website. In particular our new understanding of Google Analytics has helped us understand how to maximise our audience and our sales.

John Miller (IKMS)

Scoosh Quick Tips

#4 Search Engine Optimisation

If you're using image names like 1234.jpg on your website, search engines will not identify the image.

Use descriptive image names instead. If your website contains an image of a silver iPod Classic, the image name 'silver-ipod-classic.jpg is better.

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Web Design

Today's Web Marketing Advice from Scoosh

Marketing Your Website - Online Directories

Although their thunder has been stolen by the search engines, directories are still a great source of both traffic and incoming links for SEO.

DMOZ

THE online directory, one of your first acts should be to submit your site to http://www.dmoz.org/. This directory is used by search engines (including Google) for help with their own directory of sites. It has very strict submission guidelines so read them first before submitting your site (http://www.dmoz.org/add.html). Multiple submissions or submitting an incomplete site could get you excluded permanently.

Other generic directories

Spend some time researching and submitting your site to generic directories with a high page rank and that pass link juice. There are software solutions out there that will automatically fill in submission fields for you. Believe me, after about the eighth or ninth time of writing the same site description you’ll wish you had bought it.

Industry directories

As discussed previously one of the factors search engines use to rank a site is the relevancy of the site linking to you. This means a site that is connected to your industry is worth more than one about a totally unrelated subject.

Geographic directories

Directories such as the ‘ic’ or ‘touch’ networks tend to be displayed prominently in localised search engine results. Research the most popular online directories for your area and niche and submit your site.