With a unique patented installation system (RINEX) don’t worry about damaging your clients hair. There’s no mess with glue, heat, wax or weaves! So they look and feel amazing, they are easy to install, take out and reinstall. Creating consistent revenue! What more could you ask for?
The Client's ViewTraining on how to update our website was easy and informative. Using our Content Management Systems website has allowed us to update our site without any Web Design skillsJohn Miller (IKMS) |
| #3 Online Marketing |
With all the faceless websites out there, build trust and reduce the level of 'perceived risk' of potential clients by using your name in communications (email and newsletters). |
Web Marketing
| How to Write effective Web Pages |
Content is KingCarefully consider that each page on your website is an opportunity to capture or lose your audience. Too much text is difficult to read on a screen, visitors to a website tend to scan the screen and then decide to read. Use Clear Headings and TitlesVisitors decide whether to invest time reading your content after scanning the page. Keep headings concise, clear and pertinent. End at the BeginningVisitors to your website are impatient. Clearly indicate what the page is about in the first few lines. Create a Strong IntroductionCreate a strong introduction which summarises what the page is about. This will determine if the visitor will read on. Use ListsLists or bullet points are easier to read on a screen, than scanning left-to-right. Keep them short and clear. Write Clearly
The rule here is do not be wordy. Keep things clear, but brief. Make simple, succinct points. Try to keep one idea per paragraph and remember this is not print - attention spans are shorter Content Must be Relative to your AudienceKnow your audience, communicate with them, not at them. Play to people's and don't use technical words, unless you really have to, or you have a technical audience. Don't assume your readers have been to certain pages of your website before others. With a growing dependence on search engines, visitors often arrive at a website two tiers down from the home page. Consider the visitor's point of view: If I knew nothing about this company or website, would I understand this page? Specify Links with Style and LanguageLinks are another way visitors can scan your web pages as they stand out from normal text – or at least they should. Make sure your links differ in colour or style from other text on your website.
When creating a link, avoid the phrase 'click here' - use a meaningful phrase. ProofreadThe best method to proof read is to read your content out loud. |