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What is a Mobile Friendly Website?

A mobile friendly website is a website that ‘shrinks’ down from viewing on a desktop computer to a tablet or phone.

The shrinking is known as ‘responsiveness’ in that the website is responding to the device that is viewing it.

Google analyses a website to determine it’s ‘mobile friendliness’.

If your website is not mobile friendly it will not show up in searches on mobile devices.

Since most website searches are complete by users on mobile devices – mobile friendliness is essential.

Google will label a website as mobile friendly if it meets the following criteria:-

  • The website does not use software that is uncommon on mobile devices.
    Typically this relates to software like Flash.
  • It seems obvious, but the text must be readable without users having to zoom.Many websites are built using desktop PCs or Macs, with large screens. It is essential that websites are easy to view on all devices (especially mobile devices) so font sizes and white-space around text are important.
  • Lines and lines of text is difficult to read on small devices.  View your site content on as many devices as possible to ensure that it can be read easily. (Users will leave your site if they cannot read it properly)
  • Most visitors to a website do not ‘click’ – they ‘tap’. Ensure that links (especially in menus) are not so close to each other that this is difficult to use.


5 Simple steps to a mobile friendly website

Test your website

Take the Google Mobile-Friendly Test Website to see if your site is mobile-friendly. If not, it’s time to go mobile. If you have issues with the tool, ensure Google is crawling your site correctly.

Consider the user

Integrate mobile into your core business strategy and build a site that is useful for your mobile customers.

Who should build it?

Do you need help from a developer or will you work on your own?

Don’t forget about the Speed

Users don’t like to wait for content to load. Use Page Speed Insights to review and improve the speed of your site.

Reach out for Support

If you have questions, please Contact Scoosh with your questions.

Use the Mobile Usability Report to monitor specific pages for usability issues.