Do you know your bounce rate?
We have scored each of the top 100 car dealers in terms of bounce rates.
What is a bounce rate?
Definition of bounce rate
Google defines a bounce rate as a
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Google
In layman’s terms, this is the percentage of visitors who click away from a website after viewing just one page.
For example:
100 people visitor a website today and 60 of them leave the website without viewing a page or taking any further action (e.g. complete a form, browse the website)
The bounce rate is calculated as 60%.
Now is that a good or bad bounce rate?
The key to this is to understand the difference between a high bounce rate and a low bounce rate.
A high bounce rate means that visitors are spending a short amount of time on your website while a low bounce rate means that visitors are spending longer.
As a general rule, a low bounce rate is a good thing.
But, this is subjective and a high bounce rate is not always a bad thing. Understanding how your business works and the purpose of the pages on your website is important.
As an example, you may have a web page that is promoting a specific deal and has a phone number or other call to action that you want visitors to complete.
Visitors land on that page make the call and then leave the website (having only visited one page – your bounce rate will be high – but that still fits in with your objective.
It is generally considered that a bounce rate of between 25% to 45% is good.
Scoosh recommends that you measure your bounce rates.
Anomalies (too high to too low) should be investigated as they will provide great insight into what visitors are doing when they are on your website.