It is now easier than ever to sell your products or services online
There are hundreds of shopping platforms to suit every need and budget.
Technical or design experience is not required to run your online shop – you can even do it from your phone!
The major benefit of selling online is that your business is open 24 hours per day 365 days of the year – sell while your sleeping!
Starting out in Ecommerce?
For those starting out we can help:
- Choose the right ecommerce platform for your products and services – and budget
- Build your online store or teach you how to do it
- Choose a payment provider to help you accept all credit and debit card types
- Sell to mobile customers
- Ensure security and legal compliance
- Train your staff how to run an online store
- Develop and grow your online sales with web marketing
Already selling online?
If you are already selling online we can help you:
- Increase sales
- Enter new markets
- Market your business
- Setup online promotions
- Email Marketing and website integration
- Cross promotions and up-selling
- Improve shopping basket abandonment rates
- Mult-channel selling (e.g. Amazon, eBay, Facebook)
- Business Development
- Affiliate Marketing
- Epos options
- …and more.
Ecommerce features – so many to choose from
There are many great features available with ecommerce software today. The list is almost endless.
We can help you decide which to features to incorporate into your website that are proven to help increase sales.
When looking at a new online shop it is a good idea to list what features and options you would like to incorporate and we can help plan and organise them for you
Here are some considerations when reviewing ecommerce software to help decide which ones are important to your product and service.
Marketing and Promotion
- Social Media integration
- Coupon Codes and Vouchers
- Package deals and bundles
- Upselling and Cross Selling
- Target Abandoned Shopping Baskets
- Wish lists
- Email Marketing
- Allow Product Comparisons
- Product Reviews
- Top Ten Sellers
- Recently Added Products
- Product filtering by style, type
- Product Search
Encourage Buying Behaviours
- Display when someone ordered a product to encourage others
- ‘People who bought this also bought this
- Discount pop-ups when a website visitor is about to leave without buying
Managing your customers
- Allow customers to create accounts or purchase as a guest
- Provide Trade Accounts with different prices for different customers
- Provide different languages and currencies
All ecommerce websites that Scoosh build are ‘mobile friendly’.
This means that any customer can buy from your shop on their desktop PC, laptop, mobile phone or tablet.
It’s easy to run your online store
Track your store
It’s easy to see at a glance which products are performing best.
Check your overall revenue, and view order and visitor data by day, week, month and year.
Manage your orders
Scroll through, filter, or look up specific orders.
Tap to view order information – including product(s), value, customer data, shipping details, and notes.
Real-time order alerts
Get notifications about store activity, including new orders and product reviews.
You can even have an optional cha-ching sound!
Ecommerce Platform Recommendations
We can advise on the pros and cons on any ecommerce platform.
In particular we recommend WooCommerce, which runs on any WordPress website and Shopify.
Why use WordPress as an ecommerce solution?
First of all WordPress is the most popular content management system in the world. More websites run on WordPress than any other website platform.
It therefore makes sense that a lot of businesses will use WordPress for ecommerce too.
One of the great benefits of WordPress has always been it’s flexibility by the ability to use plugins to extend its capabalities. The most popular ecommerce for plugin is WooCommerce and one we definitely recommend.
Benefits of WordPress as an ecommerce solution
WordPress maintains a security team to respond to threats. They issue updates quickly. As part of our managed website hosting we update your website continually to ensure that your have the most up to date running versions and your site is secure.
From humble beginnings WordPress has grown to become a very scalable platform and is used by startups and small businesses to large organisations.
Easy of use
WordPress has grown for many reasons but one of them is undoubtedly it’s ease of use.
You don’t need coding knowledge and if you can type you can edit your own website. Many other platforms require web development skills and have much steeper learning curves
A great feature of WordPress is its expandibility. Whatever you need your website to do there is probaby a plugin for it.
You can change any aspect of WordPress to suit your requirements.
WordPress and WooCommerce is a great choice for ecommerce
The list of features of WooCommerce is huge from selling physical goods, to digital products, online courses and other services. It is not just a ‘front-end’ it has great features for inventory management, order processing to help you with management and fulfillment of your orders.
You can also add the app to your mobile phone and get alerts when an order is received
Marketing your online shop
WordPress and Woocommerce can be integrated to your Social Media, it is easy to run ads, integrate MailChimp and other marketing platforms
Is it all good news with WordPress and WooCommerce or are there downsides?
WordPress is open-source software. This means that you are free to use it and modify it. This does mean that you have more responsibility to ensure that it is maintained and that all the different aspects of running a site e.g. hosting, security, updates, backups are looked after to ensure that nothing goes wrong. (Did we mention that we can take care of all this!)
One of the downsides of being so popular is that WordPress is more likely to be a target for hackers.
Hackers use a variety of techniques including brute force attacks and spam.
For this reason, we recommend that only a high-quality website host is used for your online shop that includes secure servers, regular backups, and vulnerability scans to ensure that your site and your business reputation is intact.
Scoosh partners with the world best WordPress hosting company to ensure peace of mind
WordPress can be hungry
WordPress has what is known as ‘technical debt’.
Technical debt means that the software code requires that it has backwards compatibility – which means more code and therefore more demands on hosting hardware. If your site gets busy then it can slow down – which will lose sales.
The Scoosh hosting platform runs the latest hardware and software technology optimised for WordPress. We also advise on best practice for product images, spring-cleaning, and great tips on speeding up your website and keeping it fast. Read more about why speed is important for google ranking here.
WordPress is not a pure e-commerce solution in that it is a CMS and has the e-commerce capability added on. If your website is purely e-commerce we also recommend using Shopify as a great e-commerce platform
Shopify as an e-commerce choice
Shopify offers an elegant solution for those looking to set up their first online shop or for those looking to grow their existing e-commerce offering.
With over 1,000,000 shop owners using Shopify – it is a tried and tested system.
It is really only second to WordPress / WooCommerce and has an almost 20% market share.
Shopify is the perfect home for your brand and allows you to create a beautiful online shop with a secure checkout which re-assures your customers.
Customise your Shop
With Shopify you will have complete control over the look and feel of your website, from choosing your domain name to your websites’ layout, colours, features and content.
No design skills required
Shopify uses a theme-based system which means that you can get your shop up and running very quickly.
They have 100s of themes to choose from or we can help you customise one to your own unique style, brand, or requirements.
There are no limits to the amounts of products you can sell – even start with just one!
The quick setup and ease of use of Shopify is one of the reasons why it has grown so fast
Easy Sales Management
Accept orders in seconds and get notified by email or mobile when a new sale comes in. Fulfill one or multiple orders with just one click, making your order management a breeze.
Delivery is made easy with Shopify
Easily integrate delivery with every major carrier and provide your customers with tracking info for their orders.
Access everything from your mobile phone
Your business doesn’t stop when you’re away. Instantly access your store analytics, update your store, fulfill orders, or contact a customer all from your smartphone
Shopify is secure
All Credit Cards and transactional information is protected by the same level of security use by major banks: a 256-bit SSL certificate.
The Which Guide to ‘Shopping Safely Online’ highlights concerns for customers. Shopify meets the standard for secure shopping.
Accept all major credit cards
You can accept Visa, MasterCard, Discover, and American Express the minute you launch your shop.
You’ll get a low credit card rate and no hidden fees.
Post Office studies have shown that one of the most common reasons that people abandon their shopping baskets on websites is that they are hit with hidden charges upon checking out.
With Shopify, you can offer free delivery or choose a price point where delivery is free (e.g. Orders above £50.00 are free).
By making this clear to potential customers you will have less abandoned baskets and an increase in sales.
Examples of best practice for your ecommerce checkout process
One of the most common questions we are asked is how to decrease the number of times that visitors to a website put something in their basket but never checkout. These are often called ‘abandoned baskets’ and if you are not measuring this metric – now is a good time to start.
Why do people abandon shopping baskets?
It is important that you review your checkout process and ensure that the experience is the best that it can be for the visitor.
Here are some things to consider:-
Keep it clean
Remove all fuss, unnecessary items, unnecessary content or links.
This ensures that the potential customer only has one task or call to action to focus on – and that is completing the purchase.
Look after your guests
Many ecommerce platforms and websites encourage visitors to open or create an account.
There are good reasons for this, as the more that you know about a customer the better you can market to them.
But people are busy and the more steps on a website that a visitor has to complete the higher the likelihood that they will not complete the transaction and abandon the shopping basket.
So have a guest checkout option and encourage guests to sign up for an account after they have completed a purchase.
The easier it is to make a purchase on your website the more likely a visitor will complete a purchase.
Many clients chose a payment provider that they have an existing relationship with or that they use themselves.
The key to understanding payments is to think like a customer and offer payment options geared towards them.
For example payment providers like Stripe and Paypal offer very slick methods of taking payments that make the transaction seamless. Providers like Klarna offer buy now and pay later options. Some providers offer credit facilities and Amazon offer options for customers to use their Amazon account to buy on your website.
The key is convenience – if your website offers the payment solution that a client wants you will complete more sales.
Don’t hide things
Studies have show that potential customers hate hidden charges or extras that don’t appear until they are just about to pay.
Keep all costs clearly visible at all times during the checkout process.