Having a secure website reassures your visitors and potential customers that your website is safe to use.
But it now also helps your website’s performance in search results as Google has indicated that this will be used as a ranking signal in search.
Is this not just for ecommerce websites?
Previously it was normal that ecommerce websites, those which took credit card details or captured personal or private information, would require to be secure.
This is no longer the case – all websites need to be secure and Google is pushing this forward.
When you visit a website you will be familiar with a typical url:
When a website is secure you will see a slightly different url:
Te ‘s’ indicates that the website uses what is known as an SSL Certificate this ensures that when a browser connects to a website any information sent is encrypted.
There has also been a big change in the way that the Chrome Browser displays websites that are not https.
Any website that is not running https will have a message appear in the location bar that says ‘not secure’ – this will surely result in visitors not completing forms on your website.
In future releases of the Chrome Browser all http pages will be labelled as ‘not secure’ (see image below) – this will result in potential visitors not clicking through to your website from google search results page.
What are the advantages of a secure website?
Three advantages to your website of being secure are:-
- Search Engine Optimisation
Google has indicated that it will now be a search ranking factor. Those websites which are not secure will not rank as high.
It is inevitable that when a visitor to a website is met with a ‘NOT SECURE’ warning then they will click away. By showing that your website is secure will encourage visitors to purchase from your website, complete a form or complete any other activity on your website.
- The Chrome Browser
Chrome is the most widely used browser and is used on PCs, Mobile Phones, Tablets, iPads and many other devices. If a potential visitor to your website is using this browser they will page to see the above warning messages and inevitably will click away from your website. Losing you potential business.
How do I make my website secure
Installing and configuring an SSL certificate to your website is the next step.
Get in touch with Scoosh and we can give you some practical advice on your website and security and ensure that you grow and maintain your business online.