What is Search Engine Optimisation (SEO)?

What is SEO?

Search Engine Optimisation (SEO) is the process of improving the volume of traffic to a website from search engines via what is known as ‘natural’ or ‘organic’ search results.

Natural search results are the normal list of search results that you see when you type a phrase into a search engine.

It is called natural to differentiate it from paid for, sponsored or advertisement links.

Many people  believe that the goal of SEO is to solely to achieve high ranking for keyword phrases in the major search engines.

At Scoosh we believe this is the wrong approach to take, when considering Search Engine Optimisation, your website and your business.

What is the true goal of SEO?

Scoosh believe any business must match its website goals with its business goals.

In simple terms, most businesses could be described as having the goal of selling a product or service to make profit.

The goal is therefore to generate revenue.

This should also be the goal of your website.

What  would you rather have from the following example?

A. 1,000 visitors to your website. (Who visit and leave, without any interaction with your business)


B. 100 visitors who place an order or contact you about your product or service.

We assume that you would prefer  answer B.

Targeted visitors are more likely to buy what you have to sell.

What you are actually looking for from your website is called qualified traffic.

Surely the number of hits I receive is important?

Well yes and no.

There is  old cliché in business ‘turnover is vanity, profit is sanity‘.

This can be modified for your business online:-

Hits just for the sake of it is ‘vanity‘, qualified traffic is ‘sanity‘.

What should I do?

Your goal is not to rank for what seems like a popular search term, but to find those search terms that will increase the likelihood of making a sale, generating a lead, completing a form, or making the phone ring.

Find the search terms that lead to sales and you will be well on your way to generating business on line.

(Look in your statistics) It does not matter, at this stage of they if they have a poor ranking.

Once found, begin working on improving the ranking in the search engines.

The result is increased sales.


Many businesses boast about the number of hits their websites receive.

It is more productive and beneficial to your business if your website has some real business goals and the most basic goal of any SEO or Web Marketing Campaign is to convert website traffic into paying customers.

Grow your business with Scoosh