Analysing your broken links is essential for a healthy website and its performance in search engines.
What is a broken link?
Broken links bring visitors from one website to another website but it brings them to a non-existent webpage.
Links can get broken as websites are continually being updated or content removed.
Why are broken links bad for your website?
Multiple broken links can negatively affect your site in a short time.
Broken links are frustrating for your visitors (and [potential customers) and could cause them to leave your site.
If a potential customer is clicking a link on a search results page, they’re doing so because they’re interested in the content that they were told the link takes them to.
You are frustrating potential customers and creating a bad experience for them before they have engaged with your business. This is a good enough reason to fix your broken links and increase business.
Broken links also make it hard for Google and other search engines to crawl and index your website’s pages.
Search engines may, as a result of broken links, view your site as low quality which can negatively affect your SEO.
How to fix broken links on your website?
Remove the broken links from affected pages or replace them with working links to other relevant pages.
You can also fix a broken link by creating a 301 re-direct which sends users to a new destination page.
This is particularly important if there are a lot of backlinks to the ‘disappeared page’
Top 100 Car Dealers Broken Links Report
|Car Dealer Name||Number of Pages with Broken Links|
|City West Country||42|
|Drive Motor Retail||0|
|Sandicliffe Motor Group||24|
|Pentagon Motor Group||0|
|Group 1 Automotive||0|
|Renault Retail Group||0|
|Stellantis and You||0|
If you are not sure how to fix broken links or scan for them, get in touch and we will scan your website and provide report on next steps.