The numbers next to each word or phrase represent how often they were detected on the page.
Are these the keywords you want to target for your web page?
If they are, that is great as your content is reflecting your keywords.
Make sure that you are tracking your site’s rankings in Google search results.
If these keywords aren’t relevant to your page, consider updating your content to optimise it for your target keywords.
What are keywords?
In search engine optimisation, keywords are the words and phrases that people type into search engines (e.g. Google, Yahoo, Bing) when looking for information or products and services – also known as ‘search queries’.
What do keywords represent?
Keywords also represent the subjects and ideas on a web page – they are essentially what the web page is all about.
The more that your ‘on-page’ keywords match the ‘search queries’ that people use the more likely that ‘searcher’ will find your web page.
It is a basic strategy in SEO to ensure your keywords match the searches.
Are keyword still relevant in SEO?
Arguably, keywords are not as irrelevant today as they once were.
As Google evolves it has moved towards the ‘intent’ of the searcher rather than the literal keywords used. Some web pages rank well for keywords that they don’t use.
It is important to understand this shift in developing a keyword strategy.