The goal is to create useful, unique and valuable content.
Page content is the cornerstone of website and Search Engine Optimistation.
In order to get the most return for your efforts, we recommend that you create content that is unique (which can be difficult when selling similar to competitors, valuable and useful for your audience.
Google likes content that answers a question, provides a solution to a searched for problem or provides new insight or perspective on an existing topic.
Fail in this and you’ll find it hard to rank well for your target keywords, you’ll struggle to build a strong audience for your website and the visitors you do get likely won’t convert very well into customers.
Search engines and human users are not really interested in reading a web page that doesn’t inform them of anything they didn’t already know.
How to write good content for your car dealership website
Writing quality copy for your website is a difficult task.
Done well it will help move your website to the top of the search engine rankings.
The best approach is to create a workflow or user journey.
In simple terms, this is about understanding the users that come to your website, their journey through it, or through landing pages. Understanding what they are looking for and ensuring that your web pages deliver it.
Tips for writing great content
Follow the conversation
Find out the content on your website that is the most popular in terms of hits and users, but also the content that has the most social shares.
Tools like Google Analytics provide insight that can help develop your content strategy.
People share things they find to be entertaining, useful, valuable or all three.
Use a tool that will show you the most shared articles on a particular topic.
Understand your audiences search behavior
Build your content around the words and phrases your potential customers use in search engines. This keyword research forms part of your SEO strategy.
Quick and easy
The majority of website visitors will scan a web page to pick out keywords and phrases. Lists are a great way to make it easy for visitors to scan your pages.
Making your content structured saves the reader having to process the information and figure out what it is you are trying to say. It also makes it easier for search engines to interpret your content.
Appeal to emotion
People tend to make purchasing decisions, on emotion.
Understanding your buyer personas are very helpful.
The better you know your audience the better you can create compelling content that reaches out to them. Create a sense of urgency with a countdown or exclusivity by creating limited time offers, or unique offers aimed at certain audiences will all drive more business.
Content that builds trustworthiness will lead to more sales.
Websites like JudgeService provide customer reviews and testimonials, by showing these on your website builds trust with website visitors.
Make them trust you: One of the best ways to build trust is to allow product reviews on.
Scoosh can review your website content strategy, please don’t hesitate to get in touch to find out more.
The following is a list of the top 100 car dealer websites and the reviews system that they use to build trust.