What are the implications for your domain name and SEO
Your website domain name is an essential part of your overall SEO strategy.
Your domain name should communicate what your website is about and help you promote your brand. (e.g. HRN Tractors use the name hrntractors.com). This is clear and self-explantory.
When choosing a domain name for a website a consideration is to use words that are relevant to your business niche. You should also consider the TLD.
What is a TLD in relation to Domain Names?
TLD stands for Top Level Domain.
In the domain name ‘Scoosh.com’, Scoosh is the domain name and .com is the TLD
Ensure that your TLD extension is trustworthy (e.g. .com).
Domain names with a .com extension tend to be more trustworthy and when considering a new domain name it is worth registering your name as .com or if country-specific a .co.uk
You may find your name is available on one of the less popular domain name extensions, but we recommend that if possible to stick with the tried and trusted extension of .com and .co.uk
EMD or Exact Match Domain names
In the past, there was a rush to register domain names that were exact matches in search results (e.g. buycheapcarinsurance.com) the belief was that EMD would do better in the search results.
Google (and other search engines) are much more sophisticated than to fall for this practice and it is not recommended when registering a domain.
That is not to say that if you are a photographer your name should not be, as an example,JanePhotography.com uses the word ‘photography’ in the name.
It is the more extreme examples ‘cheapestholidaydeals’ that are likely to not work in search results and these types of names are now considered unprofessional.
If you have any questions about domain names, SEO or any aspect of your business and the internet, please get in touch.