Mobile Friendliness is a term used when discussing a website in terms of how it works on a mobile device or smartphone.
When Google is indexing your website (that is making it available in their search engine) it mostly looks at your website using what is known as a ‘smartphone agent’.
Essentially it is checking how well your website works on a mobile phone.
This is because more and more we view websites on our mobile devices rather than years ago when it was done on a desktop PC.
Google calls this approach mobile-first indexing.
Best Practices for a mobile-friendly website
There are 3 main ways to create a mobile-friendly website
- Responsive Design
- Dynamic Serving
- Separate URLs
We recommend that your website is built using a responsive design approach.
This means that the design responds to the device upon which it is being viewed.
This also means that you don’t have to develop different versions of your website for both mobile and desktop.