Studies by Google have shown that page speed is critical to whether a potential customer will stay on a website or ‘bounce’ away.
A few extra seconds can be the difference between landing a potential customer or losing them as they click away.
It is critical that businesses design fast web experiences.
Too much friction and people abandon the website and move on.
Every second counts.
As page load time goes from:
1 second to 3 seconds the probability of bounce increases 32%
1second to 5 second the probability of bounce increases 92%
The studies found that websites in particularly when viewed on mobile devices where bloated and slow.
These websites have a low conversion rate.
A conversion rate is the percentage of visitors on your website that convert to customers or enquirers.
The upshot of all this is that the slower a website is – the less revenue it is likely to generate.
In short, speed equals revenue.
Top 100 Speed Test
Tips to improve your site speed
- Make sure HTML and CSS are up to date and error-free
- Clean up any UNUSED CSS
- Remove any unneeded commented out HTML
- Compress all JavaScripts
- Compress all CSS files
- Compress your HTML
- Compress all your images
- Limit the amount of object and embed tags if you are loading media files
- Remove any background sounds
- Take advantage of CDNs (Content delivery networks). Ask your hosting provider if they support it.
- Enable Browser Caching
- Enable Gzip Compression
- Place your CSS files at the top of the page and JavaScript files at the bottom of the page
- Specify a character set
- Externalise CSS and Javascript (no inline)
- Limit redirects where possible
Example from the Car Industry
The first goal was speed. The second and third goals? Speed.
Traffic to the BMW Sales website increased from 8% to 30%.
Contact us if you have any questions on your website speed.