There has been a lot of comment and opinion on the use of ‘read more’ and similar links and whether it is good practice (or not) to use them on websites.
Having a ‘read more’ at the bottom of a small piece of content to indicate that there is more to read seems both obvious and not something that could be contentious.
The main reasons for the amount of comment is because of concerns about how ‘read more’ affects a website’s SEO and the general consensus is that it should were practicable, be avoided.
When creating a link – for example, Search Engine Optimisation
The phrase ‘Search Engine Optimisation’ is called the anchor text and it should provide a basic idea of what the page linked to is about.
What is best practice for Anchor Text?
Avoid writing generic anchor text for example ‘view all, ‘read more’ or ‘click here’