Structured Data

Schema.org is a set of vocabularies used to add meaning to the information on a webpage.

This allows is to be ‘readable’ by machines (e,g, Google, Bing or Yahoo search engines).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google’s intro to structured data.Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD.

These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model.

Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich user experiences.