Your HTML title tag appears in browser tabs, bookmarks and search result pages.
In the example below (from a Google Search result) the title tag is
‘Arnold Clark | New and Used Cars For Sale’

Make your title tags clear, and concise (65 characters, 200-569 pixels) and include your most important keywords.
Title tags define the title of a web page.
The title tag is one of the most important on-page factors for SEO (Search Engine Optimisation).
Search engines (e.g. Google, Yahoo, Bing) rely heavily on title tags to interpret a page’s topic and determine what to expect from the page content.
Title tags are also used by browsers (e.g. Chrome, Safari, Firefox) for tab and bookmark descriptions and by social media sites (e.g. Facebook, LinkedIn, Twitter) when you share a link.
The title tag is combined with meta descriptions by search engines to create the search snippet displayed in search results, and by social media platforms to display when sharing links.
Title Tag Update from Google
Google has announced an update on a new system for generating title tags in terms of how they are generated.
Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system
GOogle
Read the update on Google’s website
Google’s current advice on HTML Title Tags
‘Focus on creating great HTML title tags. Of all the ways that we generate titles, the content from HTML title tags is most like used – 80% of the time.
The following table shows the title tags for the top 100 car dealers in the UK.
Dealer Name | Title Tag |
---|---|
Vertu Motors | Welcome to the home of Vertu Motors PLC, the 5th largest motor retailer in the United Kingdom. |
Yeomans | Car & Van Dealers | Devon, East Sussex & West Sussex | Yeomans |
Peter Vardy | New Cars & Used Car Dealerships in Scotland | Peter Vardy |
Peoples | Ford Car Dealers | Edinburgh, Falkirk, Livingston and Liverpool | Peoples |
Sandicliffe Motor Group | New Cars | Used Cars | Servicing | Parts | Sandicliffe |
Helston Garages Group | Helston Garages Group | Home |
Jardine Motor Group | New & Used Cars For Sale | Jardine Motors Group |
Jemca | Jemca Group | New & Used Toyota Cars for Sale |
Vines Group | New and Used Car Dealer | Guildford, Crawley & Redhill | Vines Group |
Drift Bridge Garage | Car Dealer | Surrey & West Sussex | Drift Bridge Group |
Allen Ford | New & Used Car Dealer | South of England & Midlands | Allen Motor Group |
Bowker BMW | Home - Welcome to the Bowker Motor Group |
Williams Motor Co | |
Ancaster | New & Used Cars | London, Kent, Surrey | Ancaster Group |
Barrets of Canterbury | Barretts New & Used Car Dealership in Kent | Since 1902 |
BMW Retail (Park Lane) | BMW Park Lane, London | Authorised BMW Retailer |
Arnold Clark | Arnold Clark | New & Used Cars |
Brindley Garages | New & Used Car Dealers In The West Midlands | Brindley Group |
Caffyns | New & Used Car Dealer | Sussex & Kent | Caffyns Group |
Cambria Automobiles | Cambria Automobiles plc - Home |
CEM Day | Ford, Peugeot, FIAT, Iveco Dealer | South Wales | Days |
Chorley Group | Chorley Group | New and Used Cars | Lancashire & Wigan |
City West Country | |
Citygate Automotive | Home | Citygate |
Cotswold Motor Group | New & Used Cars Dealers | Gloucestershire and Herefordshire | Cotswold Group |
Dick Lovett | New & Approved Used Cars In The South West | Dick Lovett |
Donnelly Group | New and Used Car Dealer | Northern Ireland | Donnelly Group |
Drive Motor Retail | Missing |
Eastern Holdings / Eastern Western | New Cars & Used Cars for Sale in Scotland | Eastern Western Motor Group |
Eden Motor Group | New and Used Car Dealer | South of England | Eden Motor Group |
Endeavour Automotive | Car Dealerships | London, Berkshire & Essex | Endeavour Automotive |
Fish Brothers | Fish Bros Car Dealers Swindon |
Foray Motor Group | Ford Car Dealers UK | Ford Car Dealership | Foray Motor Group |
Gates Group | New & Used Ford Car & Van Dealers | Essex, Hertfordshire & Middlesex | Gates Ford |
Glyn Hopkin | Glyn Hopkin | New & Used Cars Dealer Group In South East England |
Greenhous Group | New and used car, van and truck sales and service in the UK |
Group 1 Automotive | Group 1 Automotive | New and Used Cars and Vans for Sale. |
Halliwell Jones | Halliwell Jones | New & Used BMW / MINI |
Hartwell | Ford & FIAT Dealer | Oxfordshire, Lincolnshire, Hertfordshire, Herefordshire & Bedfordshire | Hartwell |
Westway | New Nissan Cars & Vans For Sale at West Way |
Vospers | Cars Vans Pickups | Sales Servicing Parts | Vospers |
Sytner Group | Car Dealership | Sytner Group |
Vindis Group | Home | Vindis Group |
Toomey | Toomey Motor Group: Click and Collect Sales - Open for Servicing |
Vantage Motor Group | New & Used Car Dealer | Lancashire & Yorkshire | Vantage Motor Group |
Thurlow Nunn | New and Used Car Dealer | Cambridgeshire, Buckinghamshire, Suffolk, Norfolk & Bedfordshire | Thurlow Nunn |
Holdcroft | Leading Dealer Group in the Midlands & North West | Staffordshire, Cheshire | Holdcroft Group |
TC Harrison | New & Used Ford Approved Cars and Vans | TC Harrison Ford |
Sturgess Motor Group | New & Used Cars in Leicester | Sturgess Motor Group |
Steven Eagell | New & Used Cars for sale | South East and Midlands | Lexus UK & Toyota UK Dealerships | Steven Eagell Group |
Stephen James Group | BMW and MINI North London |
Snows Motor Group | Car Dealers | Southern England | Snows |
Sinclair Group | Home | Sinclair Group | South Wales |
SG Petch | SG Petch. New and used cars, Service, Parts and Accessories |
Sandown Motor Group | Sandown Mercedes-Benz | New & Used Mercedes-Benz Dealer |
Arbury | Arbury Group | Home |
Bristol Street Motors* | Bristol Street Motors | Cheap New and Used Cars for sale |
Macklin Motors | Macklin Motors | New and Used Car Dealerships in Scotland |
Vertu Mercedes-Benz* | |
Farnell Jaguar* | Farnell Jaguar Land Rover | New and Used Cars for sale |
Farnell Land Rover* | |
Hereford Audi* | Hereford Audi | Audi Cars for Sale | New and Used Cars |
Riverside Motors Group | Car dealers Yorkshire - Riverside Motor Group |
William Morgan | |
VT Holdings | |
Specialist Cars Group | |
Sandal BMW | New and Used Car Dealer | Wakefield & Huddersfield, West Yorkshire | Sandal Motor Group |
RRG Group & Norton Way Motors | Car Dealer | Greater Manchester, Lancashire & West Yorkshire | RRG Group |
Robinsons Motor Group | Robinsons Motor Group | New & Used Cars in East Anglia |
Richmond Motor Group | Hyundai, ?KODA, MG, Suzuki and Mitsubishi Dealers | Across Hampshire and Surrey | Richmond Motor Group |
Renault Retail Group | The Renault Dealers for Renault Cars | Renault Retail |
Porsche Retail Group | Porsche Retail Group |
Perrys Group | New and Used Cars | Perrys | UK Dealer |
Pentagon Motor Group | Pentagon Group | New & Used Dealerships & Aftersales Centres |
Partridge of Hampshire | Partridge of Hampshire, Chandlers Ford | BMW Retailer |
Parkway Derby | |
Ocean Automotive (Po & Yeo Audi) | Welcome to Ocean Automotive |
Mon Motors | New & Used Car Dealerships | South Wales, West England | Mon Motors |
Marshall Motor Group | New & Used Car, Van, Truck & Bike Dealer | Marshall Motor Group |
Marsh Wall | Berry Chiswick BMW | New & Approved Used BMW Retailer |
Marriott Motor Group | New & Used Vehicle Dealer | Suffolk & Norfolk | Marriott Motor Group |
LSH Auto UK | New and Used Car Dealer | Birmingham & Manchester | LSH Auto Group |
Lloyd Motors | Cars for sale | Car Service & Repair | Lloyd Motor Group |
Johnsons Cars | Car Dealers | UK | Johnsons |
John Grose Group | John Grose | New and Used Ford, Kia, Citro?n & Peugeot | Servicing | Aftercare | Ipswich, Suffolk |
JCB Group | New and Used Cars & Vans Dealer in Kent & Sussex - JCB Group |
Inchcape Retail | UK Car Dealership - New and Used Cars & Servicing | Inchcape |
HR Owen | Prestige, Luxury & Supercar Sales at HR Owen |
Howards Group | Howards Motor Group | New or Used Cars & Vans |
Heritage Automotive | Car Dealer | South West | Heritage Automotive |
Hatfields | Hatfields, New & Used Jaguar, Land Rover & Volvo Dealers |
Harwoods Group | Motor Car Dealers | South England | Harwoods Group |
Motorline | Car Dealers | Motorline Group |
Swansway | New and Used Car Search | Car Dealers | Swansway Group |
Rybrook Group | New and used car dealerships across the North West, South Wales and the Midlands | Rybrook Group | |
Park's Motor Group | New & Used Car Dealers | Scotland | Park's Motor Group |
John Clark Motor Group | New and Used Cars for Sale John Clark Scotland |
Stellantis and You | New Cars for Sale Near You | Used Cars | Peugeot, Citroen, DS, Vauxhall | Robins & Day |
Stoneacre | Welcome to Stoneacre Motor Group - Home |
Mercedes Benz Retail | Mercedes-Benz Dealer | London | Mercedes-Benz Retail Group |
Listers Group | Listers - New and Used Car and Van Dealers |
JCT 600 | JCT600 ? Car dealers trusted by the world's best manufacturers |
Trust Ford | Ford New & Used Cars, Servicing, Repairs & Parts | TrustFord |
Pendragon | Pendragon PLC - UK's Leading Automotive Retailer |
Lookers | New and Used Cars for Sale Across the UK | Lookers |
Hendy Group | Hendy Group - New & Used Car Dealers Across The South Of England |
Dealer Name:
Title Tag: