Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.
Title tags define the title of a web page.
The title tag is one of the most important on-page factors for SEO (Search Engine Optimisation).
Search engines (e.g. Google, Yahoo, Bing) rely heavily on title tags to interpret a page’s topic and determine what to expect from the page content.
Title tags are also used by browsers (e.g. Chrome, Safari, Firefox) for tab and bookmark descriptions and by social media sites (e.g. Facebook, LinkedIn, Twitter) when you share a link.
The title tag is combined with meta descriptions by search engines to create the search snippet displayed in search results, and by social media platforms to display when sharing links.