Scoosh Guide to Social Media

Social Media

Social Media is an everyday part of our lives.

For some it’s an addiction, a distraction, a useful tool or the biggest time waster we have invented.

Some interesting facts about Social Media

Which ever form it takes, (Instagram, Facebook, Twitter, Google+ etc,.) it is part of the mainstream and here to stay.

The players may drop off, fail, go bust, be acquired by bigger players or simply drop out of fashion, but the concepts, vernacular, buzzwords and colloquialisms are part of the fabric of the internet and our lives.

Social Media – The Challenge for business 

The rush to Social Media has probably reached it’s peak.  Most individuals and companies have a Facebook , Twitter, LinkedIn or Google+ page.

Social Media helps small and medium sized businesses achieve visibility for their products and services.

The challenge for businesses today is to turn ‘visitors’, ‘followers’, ‘likes’, ‘fans’, and ‘shares’ into paying customers.

Which Social Media should my business use?

With the vast array of choices, decisions have to made.

The most common in 2014 in the UK would be :-

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Google+
  • LinkedIn

What about the ‘up and comers’?

  • WhatsApp
  • SnapChat
  • ‘Next Big Things’

The picture can be confusing as so many of the platforms have similar features as they each chase each others business and user base

Some Key considerations

  • How much time can I dedicate?
  • Who will run your Social Media?
  • What is my budget?
  • In-house or should I contract out?
  • What is my target audience, age, location, income?
  • How will I measure my success?

Are the lines getting blurred? With so many different platforms available it can be difficult to decide which route to take.

Contact Scoosh Today to find out more about generating business from Social Media.

 

Contact Scoosh to find our how we can help your business grow with Social Media

Contact Scoosh