Twitter has 500 million Tweets a day and almost 300 million users.

Whether it is just for narcissists, celebrities or the self-obsessed, it can be hard to decide –  but there is no denying it’s ubiquity – and potential for business.

Some Twitter Facts

  • 80% of Twitter users are on mobile
  • Twitter supports over 35 languages
  • It started in the US but over 70% of users are outside the US
  • It’s young (or maybe old if you count internet years) and started in April 2007
  • Twitter owns Vine

But is it useful for business?

At Scoosh we are usually asked the same questions about Twitter.

  • What is Twitter for?
  • I just don’t get it?
  • What can it do for my business?
  • What is a Hashtag?

About Twitter

Twitter is a ‘micro-blogging site’.

Essentially this means that you can post short blogs (140 characters) which are instantly made available to all your ‘followers’.

It is easy to use and very easy to update.

You can update from the Twitter site at Twitter.com or via an app your mobile phone. Twitter has many applications written on it and you can add a Twitter feed to your website to allow your Twitter posts to update your website automatically.

Why is Twitter important?

Twitter is part of online search and Social Media

The large volume of information being entered in to Twitter has created some envy from the major search engines (Google, Yahoo and Bing) as it offers something that even they may have overlooked.

Google has admitted that Twitter’s ability to offer ‘real time search‘ is an area in which they have fallen behind.

It has created it’s own world

Just as Google entered our language, with phrases, such as ‘googling’ someone or being ‘googled’ so has Twitter, with it’s own language (‘Tweets’ , ‘Followers’, ‘Hashtags’).  The sheer volume of Twitter applications being built hints at its longevity.

It also has future plans for video and many other features and some analysts suggest that it could be a serious challenger to Google.

Should you be on Twitter?

A lot of people have jumped on the Twitter bandwagon,  without really asking why?

There are many ways to market yourself or your business and Twitter may not be suitable for everyone.

But you should give Twitter serious considerations as Twitter is now firmly established as a major source of traffic for websites, a revenue generator for supporting businesses and is certainly a key source of data for the major search engines.

Top 5 People on Twitter

Is Twitter useful for business?

Twitter provides a wealth of information to help you gauge the best approach for your business.

Twitter Case Studies provide insight into different businesses and how they use Twitter.  From Ben & Jerry’s Ice Cream using Twitter to help choose their new ice creams to The British Heart Foundation educating people on CPR, you will find all different types and sizes of business using Twitter.

Examples of how to use Twitter

 Four simple tips to make a better Tweet

  • Inspire Action
  • Use a Striking Image
  • Call to Action
  • Test and Learn

Some great ideas to improve your Twitter profile page

Profile Image

Due the sizes of the images to be used on your Twitter profile, you need to ensure that you have good quality high resolution images.
Choose images that reflect your business or brand.  Statistics show that images used on Twitter have a high bearing on whether a visitor will click through to your website.

 Twitter Bio

The Twitter Bio is short (about 160 characters) but should contain important information about your business or brand and make sure to include:-

  • Who you are?
  • What you do?
  • Use keywords that will help people find you when they search for related queries.
  • Add relevant urls (your company, your latest event, blog etc,.)
  • Include company Twitter handles (e.g. @BBC)
  • Re-visit your Bio and update it.
  • Be accurate.

But don’t forget:-

Twitter Lists

Twitter defines a  list as a ‘curated group of Twitter users’

Twitter lists can be used to create a timeline with a stream of Tweets from only users on that list.

Hastags

Tweets with Hashtags are are more likely to be retweeted.

Do you have a Content Strategy?

Do not randomly tweet and ‘hope for the best’ – no matter how simple it is, start with a content strategy and have a goal in mind of what you want to achieve.

Pictures and Video

Statistics show that pictures and videos get retweeted more that just simple text.

Scoosh on Twitter

Find out more about the most popular tweet in History

Calls to Action

Make sure to include a Call to Action – it can be a simple ‘please retweet’ or call this number or email. Including a call to action helps you to focus on what you were trying to achieve with the tweet.

Useful Twitter Resources