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Social Media

Social Media is an everyday part of our lives

For some it’s an addiction, a distraction, a useful tool or the biggest time waster we have ever invented.

Some interesting facts about Social Media

  • Facebook has over 40 million users in the UK
  • Twitter has over 15 million users in the UK
  • 47 Police forces in the UK use Twitter Alerts
  • 80% of Twitter users are active on mobile devices

Whichever form it takes, (Instagram, Facebook, Twitter, SnapChat, TikTok) it is part of the mainstream and here to stay.

The players may drop off, fail, go bust, be acquired by bigger players or simply drop out of fashion, but the concepts, vernacular, buzzwords and colloquialisms are part of the fabric of the internet and our lives.

Social Media – The Challenge for business 

The rush to Social Media has probably reached it?s peak.  

Most individuals and companies have a Facebook , Twitter or LinkedIn

Social Media helps small and medium sized businesses achieve visibility for their products and services.

The challenge for businesses today is to turn ?visitors?, ?followers?, ?likes?, ?fans?, and ?shares? into paying customers.

Which Social Media platforms should my business use?

With the vast array of choices, decisions have to made.

The most popular social media platforms worldwide.

Ranked by number of active users (in millions)

Social Media Platforms

wdt_ID Platform Active Users (millions)
1 Facebook 2,603
2 YouTube* 2,000
3 WhatsApp 2,000
4 Facebook Messenger* 1,300
5 Weixin / WeChat 1,203
6 Instagram** 1,082
7 TikTok 800
8 QQ 694
9 Sina Weibo 550
10 QZone 517
11 Reddit 430
12 Kuaishou 400
13 Snapchat** 397
14 Pinterest 367
15 Twitter** 326

The most common in 2021 in the UK would be :-

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • Snapchat
  • TikTok

The picture can be confusing as so many of the platforms have similar features as they each chase each others business and user base

Some Key considerations

  • How much time can I dedicate?
  • Who will run your Social Media?
  • What is my budget?
  • In-house or should I contract out?
  • What is my target audience, age, location, income?
  • How will I measure my success?

Are the lines getting blurred?

With so many different platforms available it can be difficult to decide which route to take.

Facebook

Facebook is the most popular social media platform.

Here are some great reasons for choosing Facebook as a platform for helping drive business

It is the biggest

With over 2.5 billion active users it is by far the biggest.

This presents an opportunity to reach a massive audience.

Engagement

Over 1.4 billion people login to Facebook every day.

Advertising

Facebook and Google dominate the market for Ad Spend because they have the biggest audiences to market to.

Insights and Targetting

Facebook provides fantastic details on your Facebook activity and which posts are engaging with potential customers and which are not.

Their tools allow you to target and market to very specific audiences and demographics,

Customer Service

Facebook’s Messenger allows you to provide instant customer services and quick responses to customers’ questions about your products and services.

Website Integration

A great option is to integrate your Facebook page (via a feed) to your website.

This allows you to easily and automatically update your content on your website but also encourage visitors to follow you on Facebook increasing your target audience.

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