Social Media is an everyday part of our lives.
For some it’s an addiction, a distraction, a useful tool or the biggest time waster we have invented.
Some interesting facts about Social Media
- Facebook has over 40 million users in the UK
- Twitter has over 15 million users in the UK
- 47 Police forces in the UK use Twitter Alert
- 80% of Twitter users are active on mobile devices
Which ever form it takes, (Instagram, Facebook, Twitter) it is part of the mainstream and here to stay.
The players may drop off, fail, go bust, be acquired by bigger players or simply drop out of fashion, but the concepts, vernacular, buzzwords and colloquialisms are part of the fabric of the internet and our lives.
Social Media – The Challenge for business
The rush to Social Media has probably reached it’s peak. Most individuals and companies have a Facebook , Twitter, LinkedIn or Google+ page.
Social Media helps small and medium sized businesses achieve visibility for their products and services.
The challenge for businesses today is to turn ‘visitors’, ‘followers’, ‘likes’, ‘fans’, and ‘shares’ into paying customers.
Which Social Media should my business use?
With the vast array of choices, decisions have to made.
The most common in 2018 in the UK would be :-
The picture can be confusing as so many of the platforms have similar features as they each chase each others business and user base
Some Key considerations
- How much time can I dedicate?
- Who will run your Social Media?
- What is my budget?
- In-house or should I contract out?
- What is my target audience, age, location, income?
- How will I measure my success?
Are the lines getting blurred?
With so many different platforms available it can be difficult to decide which route to take.